Gaming and Gamers

28 March 28 March

#Gamers and gaming, a rising community to engage with

Video Games - Why waste good technology on science and medecine was the slogan of the retro spoof poster for gamers and game enthusiasts that was created back in 2011, at the beginning of the rise of the Internet Gaming industry. In 2016 the worldwide gaming industry hit over $90 billion1 in revenues. From League of Legends to Riot Games, Counter Strike and Dota 2 a whole new generation of gamers is flourishing, and it’s all happening online, where else?

 

So who are these gamers?
A community of 1.8 billion from around the world today, mostly millennials, and intensely passionate about internet gaming.  They have crowds of super-fans who support them and who are equally as passionate about gaming. They’re multi-players. They’re playing with each other and against each other from the multiple spots around the planet. On the occasion of a given event there can be millions of spectators on the same platform. The number of unique users who watched the final series of the leading Riot Games League of Legends reached some 43 million in 2016. Gaming has also become an eSport where watching and cheering others play has skyrocketed. Around 25 major tournaments worldwide with the arena sold out within minutes, Activision Call of Duty world championship beats them all where unique viewers can be higher than the football World Cup or even the hugely popular Super Bowl in the US!

 

So where do carriers fit in?
High speed network availability is vital for gamers and indeed for their fans. A seamless experience is what makes the game perfect. Excitement is electric, adrenaline is at its height. The slightest lag or dropout can totally disrupt the exhilarating experience both for the gamers and their fans.  Gamers judge the quality of their network connection by the Ping value, so the image of the performance service provided to gamers must be optimal. And, beyond the experience there are high stakes.  The Valve Dota 2 game has made quite a number of multi-millionaires around the world. Connection time means quality of winnings too and the sponsorship deals that go along with the best in class games and gamers.

Carriers must tune into this growing gaming community to better understand their needs.We carriers must ensure that there is no server saturation and bottlenecks which could result in downtime or lags, latency. Ensuring routing to the nearest data centre almost in real time is essential to help minimise latency and ultimately enable faster gameplay. The development of cloud should be a priority to ensure availability. Broadcast streaming to communities on Twitch, YouTube Gaming and Abuzu need highly reliable and high quality connection to Open Transit Internet.

 

And how can we all be game winners?

eSport is in full swing and is far from maturity phase. An activity that is set to grow by 50% per year from now to 20202. Games are becoming more sophisticated and heavy in volume. Orange has been active in eSports since some time through sponsorship of events and teams (France, Spain and its Middle East and African affiliates), as well as through commercial offers. A brand new initiative “eSports hub” has been presented at the last “Hello show” of Orange, providing gamers with a specific TV channel for live, replays and various services.

Opportunities are multiple, stakes are high, a seamless streaming experience is a must otherwise it’s risky business for all concerned. Gamers are the new online stars, let’s be their network streaming heroes!

 

1 SuperData Research 2 Netzoo

Pierre-Louis de Guillebon
CEO, Orange International Carriers